White-label PPC · Trusted by 100+ scaling agencies
We run the PPC. You take the canopy.
Understory is the white-label PPC partner that runs Google & Meta Ads beneath your brand — SOP-driven, QA-checked, live in 24–48 hours. Your clients see your name. You get your nights back.
- $650M+
- ad spend managed
- 98%
- partner retention
- ≤48h
- campaign turnaround
The scaling reality
Winning the client is the easy part.
Every new logo lands more execution on the same senior desks. Growth stalls — not on strategy, on capacity.
Campaign volume climbs
Senior managers stuck in execution
QA risk multiplies
Reporting eats the week
Payroll cost rises fast
The true cost of hiring
Hire a media buyer, or rent a whole team?
Hiring in-house
- $45k–$70k annual salary
- Pension & employment costs
- 4–8 week hiring cycle
- Single-person dependency
- Fixed overhead, any workload
Understory execution infrastructure
- Immediate deployment
- No employment liability
- Trained execution team
- Scale up or down anytime
- Predictable monthly retainer
~50% lower execution cost
Our hybrid model
Execution + growth. Built to scale with you.
Meta Ads execution
Campaign builds, audiences and creative setup shipped to your QA standards.
Google Ads execution
Search, PMax and display setup with structured account hygiene.
SOP-driven QA
Every campaign verified against a defined checklist before launch.
Budget pacing
Continuous spend monitoring so nothing over- or under-delivers.
Reporting & insights
White-label dashboards and weekly performance summaries.
Optimisation support
Implementation of optimisations and workflow efficiency gains.
How we integrate
White-label. Invisible. Reliable.
You stay in front. We operate behind the scenes.
- 01
Agency strategy
You own the relationship, strategy and creative direction.
- 02
Campaign brief
You hand off a brief through a simple, repeatable intake.
- 03
Understory executes
Our team builds, QAs and launches under your brand.
- 04
QA & launch
Defined checklist verifies every campaign before going live.
- 05
You deliver
Polished results reach your client — invisibly powered by us.
In their words
What it feels like to have execution handled.
Sample quotes shown — real client stories drop in before launch.
“We took on three new retainers in a quarter without hiring a single buyer. Understory had the first campaigns live in two days — our clients never knew we weren't doing it in-house.”
“The QA checklist alone paid for itself. No more 11pm 'why is this campaign spending wrong' panics. It just runs.”
“Same execution lead every week, reports in our branding, predictable invoice. It feels like an in-house team without the payroll.”
Partnership packages
Partnership tiers, scaled to your volume.
Choose the level of execution support that fits — pricing is tailored to your accounts, so you only pay for the capacity you need.
Execution
Up to 5 campaigns
For agencies adding a reliable execution layer.
- Meta Ads execution
- SOP-driven QA setup
- Budget pacing monitoring
- Weekly execution summary
- Slack / email coordination
Scale Partner
Up to 12 campaigns
Our most popular tier for fast-growing agencies.
- Meta + Google Ads execution
- QA + pacing adjustments
- Weekly structured reporting
- Monthly performance deck
- 24-hour response SLA
Growth Execution
Up to 30 campaigns
Full multi-account execution at scale.
- Multi-account execution
- Advanced reporting dashboards
- Bi-weekly optimisation calls
- White-label reporting
- Execution lead + assistant
Questions, answered
What agencies ask before partnering.
What exactly does a white-label paid media execution partner do?
Understory runs Meta and Google Ads campaigns behind your agency's brand. We handle campaign setup, QA, budget pacing, optimisation implementation and reporting under SOP-driven workflows — so your team sells and strategises while we execute. Clients never see us; everything ships under your name.
How is this different from hiring an in-house media buyer?
Hiring in-house means a fixed salary, employment liability, a 4–8 week hiring cycle and single-person dependency risk. Understory deploys a trained execution team immediately on a predictable monthly retainer — typically around 50% lower execution cost — and scales up or down with your workload.
How fast can campaigns go live?
New campaign setups turn around in 24–48 hours once briefed. Full onboarding — process alignment, access, first live campaign and reporting rhythm — completes within 14 days.
Is it truly white-label and invisible to my clients?
Yes. Every deliverable, dashboard and report carries your branding. We operate strictly behind the scenes as an extension of your team, with no client-facing footprint.
Which platforms and account volumes do you support?
Meta Ads and Google Ads across single and multi-account setups, from 5 campaigns on the Execution tier up to 30+ campaigns with multi-account dashboards on Growth Execution. Capacity scales with your tier.
More in our full FAQ.